In Japan, makeup plays an important role in the tradition of Geishas. One of the most involved aspects of a Geisha is the application of the required makeup. The customary white powder base, red lipstick and black eyeliner must be applied precisely and meticulously. Once applied, the makeup creates the illusion that the Geisha is wearing a mask.

There are different levels of a Geisha, indicated by the manner in which the lipstick is applied. According to some historians, it is tradition that a Geisha will not color in her top lip during her first year. An established Geisha will wear the top lip completely colored in, and the bottom lip will be a stripe that goes through its center.